I come from the Craft beer industry and i'm used to having a drink in my hand while I socialize but as much as I love gathering a few friends to pass a big ol' J around, sometime it's just not convenient or Johnny Law says we can't where we are.
Gold rush lets me pick my own beverage to discreetly enjoy while out with the gang and lets me catch that buzz without dealing with that 2 day hangover since i'm now in my mid 30's now (not recommended). It has little to 0 taste, i was only able to notice it when i put it in with water, otherwise it blends into any other drink ive tried; Coffee, non-alcoholic beer, mocktails. Etc.